Plus, by focusing on your own email marketing conversion rates, you’ll be able to magnify scrutiny into your own methods and techniques to carve out an all-in-one blueprint, so that you reach your maximum conversion rate in every campaign sent. The likelihood is that you will never find out how well your competition is doing, and it probably won’t mean much to you anyway. Ultimately, the best way to determine your target email conversion rate is to track and compare your own results. Of course, not only does the average conversion rate differ by company, but also by industry and audience location. Some internet sources claim the average conversion rate within the e-commerce industry is around 5%, while another claims it’s around 4%. Unfortunately, data on the average email marketing conversion rate varies wildly because there is a lack of transparent information on the internet, and of course, every company differs in its success rate. The Average Email Marketing Conversion Rate Prior experience with your customer service team It is therefore important to consider any and all brand touchpoints within the user experience to effectively increase your email conversion rate. It’s easy to determine whether the effort and funding you funneled into your email marketing were worthwhile by directly comparing it to the sales produced by the method.īut email conversion rates are not the only facts and figures that you should aim to improve, because, in actuality, they are made from many other micro factors that come together to better bring consumers to complete the desired action. Furthermore, tracking your email conversion rates gives you an easy way to measure your return-on-investment not least when your conversion is defined as a purchase. This means that if you are able to consistently maintain a high email conversion rate, you’ll effectively bulletproof your business against the woes of ever-changing social media algorithms and other marketing methods. Even when your desired action is not a sale, the conversion rate is the single biggest indicator of whether your marketing techniques are effective.
There are many benefits to increasing your email conversions. Why should you be interested in increasing your email conversion rates? This will always give you a number between 0 and 100, with a higher percentage equalling a more effective email marketing campaign, a higher rate of conversion. The Email Conversion Rate FormulaĪs seen in the image above, the email conversion rate is calculated by dividing the number of people who completed your desired action by the total number of emails delivered (multiplied by 100 to find the percentage). The top email marketers use various techniques to increase the number of recipients who follow their desired action including targeted use of the subject line, mobile optimization, and specified call-to-action buttons, amongst others. This ‘action’ might include clicking through to your website, purchasing from your company or following your brand on social media. The email conversion rate is defined as the equivalent to the number of people receiving your email who follow the desired action. Shouldn’t these metrics receive more attention? The Email Conversion Rate Plus, depending on your industry, you’ll have different methods of reaching that benchmark! Some marketers prefer to use pattern interruptions and calls-to-action, while others capitalize on clickbait subject lines to reel in the unsuspecting customer.īut why spend energy (and potentially funds) on improving your email conversion rate, when there are other metrics which could be more useful and informative for you? Conversion rates go hand-in-hand with open rates, response rates, and clickthrough rates and give you a better opportunity to test and track your exact marketing abilities. But that’s exactly it every industry has a different and specific benchmark for what’s considered average or elite.
#Add multiple delivery dates for benchmark email how to#
It’s a popular topic these days, but there are just too many theories to scour through about how to get it right.Įmail conversion rates set the benchmark for the most competitive lead generators and marketers in every industry.
Start an investigation on ‘how to improve your email conversion rates’ in a search engine and you’ll stumble upon a minefield of good and bad information. Limitations in Measuring your Average Conversion Rate.How to Increase your Email Marketing Conversion Rate.Common Challenges Associated with Email Conversions.The Average Email Marketing Conversion Rate.Why should you be interested in increasing your email conversion rates?.
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